Jolie Fashion Store was born in 2011 from an idea by Monica and Michele, combining their respective professional paths developed in the world of fashion, entrepreneurship and the web.

The great passion for fashion and the desire to enhance individual qualities are the engines that have always driven Jolie Fashion Store, attentive to new trends but without ever forgetting the femininity and uniqueness of every woman.

Since 2011 we have never stopped, despite the thousand difficulties of being entrepreneurs, and we have continued to improve the service, the stores and our online shop.

Jolie believes in fashion as a way of personal expression, in a society where appearance merges with the way of being in a seamless intertwining. We always try to recommend what is most appropriate to the individual personality, taste, situation and physicality.

Every day we see so many women and each of them is beautifully different. The thing that gratifies us above all else is being able to make them even more beautiful and self-confident by revealing little secrets, suggesting combinations and ways to wear each item and perhaps managing to change their habits a little for something that enhances them.

Jolie fashion is not standard, but is tailor-made for each individual woman. We like to remind our customers that we are all beautiful… we just need to bring out the best in ourselves!